What is that is holding you back from your NEXT? What behavior(s) or attitudes are keeping you from that next big promotion or client? Which weaknesses are you giving more energy to that is not desired in the company culture set forth? We may can do the job better, know more, can multitask and make things happen, yet still get passed over for various reasons. You may say, “What does my Personal Brand have to do with it?” What really happens when I am doing all the right things that I believe is needed in my job or in my business, I am a team player and I am competent and proficient in my job and business, but what is holding me back from being promoted or going to the next level? Well, your Personal Brand has a lot to do with it, but do you know your BrandNique™ strengths and weaknesses of your Personal Brand?
What are some weaknesses that you may need to be aware of (just to name a few):
Laziness / Slothfulness
As a Professional Personal Brand Coachsultant, I am here to tell you it takes much more than being just another pretty or handsome face, nice dresser, team player, and a pleasant personality; but it takes some hard work and dedication to build a BrandNique™ Personal Brand that is going to take you where you desire to go, but it is going to take you putting forth an effort in your Personal and Professional Development. You cannot expect to change over night, because you have to first do the work of Self-Awareness, Personal Competence, Social Aliveness, and Relationship Management. As someone who knows what they want to do and have majority of the tools to get there, one must be willing to do the work and take responsibility to see what else can be done to enhance your Personal Brand. It is not all about what you know, but do you know what it takes to get to the next level? If not, do you have the tenacity to go and get it, perhaps: Study, Develop, Find a mentor, Do the Necessary Things without loosing your dignity to increase and build an BrandNique™ Personal Brand that starts from your very core of your being.
Your Personal Brand has a lot more to do than just the surface, by virtue that may be fine, but the Inner work is what needs to be developed. You are great at what you do and you know it, yet there is always more to be done. You cannot stop where you are and expect that you have arrived. There is more work to be done and you must have the oomph to get up and make it happen by believing in you when you have no one else is in your corner.
Therefore, with that being said you need to do a few things to get you and your personal brand on the same page, being as I always say, “You and Your Personal Brand Are One, So You Must Wear It Well!” With that being said, you have to know a few things about yourself and guess what, you cannot just listen to yourself. Yes, you may have a great relationship with yourself, but what are others saying? Don’t be afraid to ask for the construction feedback, because you may need to listen to what someone has to say, but you don't have to take it to heart. Use what you believe you can work on and anything else don't take it personal. Secondly, become aware of how you relate to others, because it is huge when it comes to your personal brand. Are you relatable, likable, and are you capable of getting along with others, perhaps someone with a dominate personality or someone different from you? There may be a lot of work to do in your own self-awareness that can help grow your personal brand, but you won’t know it unless you get totally clear about “Exactly Who You Are”
I have not touched the tip of the iceberg on this topic, because there is so much to discover about who you are, what you want to do and where you want to go either in your company or your business as it relates to your Personal Brand. The key is being willing to do the work and that may not always be the easy part; however, are you dedicated to do what is necessary to change, build or enhance your personal brand to get where you desire to be?
As you think about your strengths and weaknesses, you would inquire with a least ten individuals who can give you some pointers on how are you perceived by them. Send them a quick email, survey monkey, or have a simple conversation of coffee to get their perspective. Don’t take what they said to heart to where you will shut down your friendship, but be open to receiving everything in love as a stepping stone to your next.